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Business Strategy

How to Build a Strategy That Doesn’t Break in a Crisis

Strong businesses don't just survive crises—they adapt and evolve through them. In this blog, we explore how to build a strategy that doesn’t collapse under pressure, with smarter planning, faster cycles, and real-world examples from companies that turned disruption into opportunity.

Marketing And Sales

Marketing for the Algorithm and the Audience: Can You Do Both

In a world ruled by algorithms and shaped by human behavior, the smartest marketers know success isn't about choosing between data and depth—it’s about mastering both.