Rebranding is a major step for businesses. It can take many forms, starting from renaming an organization to modernizing a design to updating its mission and vision. 

However, while the changes take place, certain risks are associated with them. One of which is losing your current audience. 

So, how do you rebrand without losing an audience? Simple! 

You just need to be aware of the rebranding mistakes businesses make so that you avoid making them yourself. Here’s what they are.

Rebranding for the Wrong Reason

Businesses that rebrand don’t always do it for the right reasons. For example, they might be doing it to erase their origin story. Chasing a trend can also be a reason. They might be even doing it to change the logo as it has been there for too long.

However, business owners shouldn’t forget that authenticity and nostalgia are the key elements of branding. If you’re about to ditch what makes your brand special, then you’ve got to be ready for the backlash.

Skipping the MVP

MVP or Minimum Viable Product isn’t just important if you’re building your website or application for the first time. It is helpful even after that. 

However, some companies spent too much on rebranding without any incremental buildup for their rebranded product. They just ask the designer to create a brand new logo and pay a fat check. 

Later, when the audience rebels, they either pay for rebranding again, go back to the old look, or hope that the audience gets used to it. No matter what they choose, it is already a loss.

Lack of Comprehensive Planning

Many businesses are only focused on the initial plans. It generally involves creating new logos, products, product guides, services, website design and content, etc. However, what they forget is having a comprehensive strategy in place. It’s in the details and implementation that most difficulties arise.

So, you need to create a plan for all the changes, including the parts where your marketing or business strategy is going to be affected. For example, you can designate team members to control each area, starting from making design choices to reaching out to the public.

Not Communicating With Customers

Communication is the key to retaining your existing clients or customers during a rebrand. If they don’t understand why you are doing it, they won’t trust you. So to preserve this trust, you should communicate with them. 

Anticipate questions and answer them as much as you can. Try keeping your communication clear and straightforward. Reassure your customers that you understand their concerns.  

Neglecting Customer Service

Neglecting customer services is one of the top reasons for business drop-off. No matter how hard it is, you must ensure that rebranding isn’t in your way to offer good customer service. 

Try to make sure that rebranding hardly affects your existing customers. Let them know that they are still a priority and that nothing will change their relationship with the company.