Small businesses and startups, unlike established firms, need funding to sustain and scale. It is one of their most important goals. But, the important question is how to attract investors to your business. And, how to convince investors to invest in your company. Although getting angel investors or venture capitalists to invest depends largely on your business idea, your business website can also play a central role in attracting them. Because your website is the online face of your existence and functioning.

Since customer interaction and networking have moved to the digital space, you have less opportunity to convince or impress a potential investor in a physical meeting. In this scenario, your business website will do the talking and build credibility. There are certain aspects that your company website must reflect. Let’s take a look at them below.

Optimizing Your Business Website to Draw Investors

Here are four important things your website must have to catch the attention of potential investors and future customers.

Professional design

A professional design is a foundation for a business website. A neat and clutter-free design speaks volumes about how invested you are in your company. Taking care of minute details and ensuring the website quality is not compromised gives you a great opportunity to be visible and etched in your prospective investors’ minds.  Design the site professionally without compromising its quality. And you can keep adding more information and pages as and when your business grows.

The best way to create a well and professionally designed website is to:

• Avoid standard templates: Whether you’re still in the website designing process or have created a few pages, stay away from common website design templates. Companies often depend on or overutilize templates making it difficult to differentiate your company. Hence, choose the road less traveled. Create your website from the scratch.
• Use visual elements: Using the right images, unique font and color palette, texture, and space is important. It speaks volumes about your venture and your vision/mission. Invest time in identifying the right visual elements for your website before you go online.
• Ensure faster load time: A slow-loading website is a big turn-off. Use a simple design and improve your website load time to keep your investors interested.

Build social and industry trust

Having a professional website is the first step. Building industry, social trust is second. Your business accomplishments decide the industry trust. The best way is to showcase any industry awards or affiliations your business is part of. In case your company has a patent for a product or has commenced the application process, it’s good to highlight these aspects on the site. Adding press recognitions or mentions in industry news also adds credibility to the site. Feature the logos or awards distinctively on your website homepage for greater visibility.

For social trust you can display the companies and customers you have catered to. You can also request your clients and customers to share their reviews and showcase those on your website. Ensure to highlight only important and relevant reviews. Don’t make the webpage a dump of all the reviews you’ve ever received.

Have a strong value proposition

Clear messaging and a strong value proposition are significant for establishing a connection with your investors. A visitor’s average time on a website is just about 10 seconds. Your value proposition must be a stand-out if you want them to stay longer and explore your site. You can consider the value proposition similar to an elevator pitch. If you nail it, you have your investors interested. Don’t forget to stand apart from competitors.